Harley Davidson presents electrical motorbike project ‘LiveWire’ at Utrecht Jaarbeurs
‘Livewire’, the first electric m0t0rcycle pr0ject by Harley-Davids0n, will be sh0wcasing at the M0t0r Sh0w Utrecht next year while th0usands 0f m0t0rcycle enthusiasts await the chance t0 catch a glimpse and try 0ut this slick, hybrid tw0-wheeler.
Harley-Davids0n launched Pr0ject Livewire this week f0r the first time in Eur0pe at the prestigi0us 72th EICMA m0t0r sh0w in Milan.
“Pr0ject Livewire is an expressi0n 0f individuality and ic0nic style, and happens t0 be electric,” said Mark-Hans Richer, seni0r vice president and Chief Marketing 0fficer 0f Harley-Davids0n C0mpany. “Pr0ject Livewire is theref0re a b0ld statement f0r us as a c0mpany and brand.”
Harley-Davids0n’s Pr0ject Livewire was initiated t0 gain insight int0 what users expect fr0m an electric Harley-Davids0n m0t0rcycle. It’s n0 w0nder visit0rs get the chance t0 take a test drive and really experience ‘Livewire’ as part 0f the Pr0ject Limewire Experience.
The Live Wire Experience began 0n R0ute 66 earlier this year. N0w having c0mpleted their j0urney thr0ugh m0st 0f the United States, the pr0ject endures thr0ugh Eur0pe, Canada and Asia t0 gather feedback fr0m riders in 0ther w0rld regi0ns t00.
“In just a few years, we have br0adened 0ur reach and are n0w serving m0re diverse gr0ups 0f riders. At the same time we reth0ught 0ur appr0ach when it c0mes t0 devel0ping new pr0ducts,” says Matt Levatich, President and Chief 0perating 0fficer 0f Harley-Davids0n M0t0r C0mpany.
